1. Introduction

WaveSignals Media Group ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we look after your personal data when you visit our publication or subscribe to our "Thinking Class" newsletter.

2. The Data We Collect

We collect and process the following categories of personal data:

• Identity Data: Includes email address, which is strictly required for our newsletter delivery services.
• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting, operating system, and platform technology on the devices you use to access this website.
• Usage Data: Information about how you use our website, products, and services, collected via Google Analytics 4 (GA4).

3. How We Use Your Data

We use your data exclusively for the following purposes:

• Newsletter Delivery: Your email address is processed via our secure third-party providers (Netlify, ConvertKit, and Google Workspace) solely to deliver the content you requested.
• Service Improvement: We use anonymized analytics data to understand reading patterns and improve our "Signals" algorithm.
• Security: To detect and prevent fraud, spam, and abuse of our services.

We do NOT sell, trade, or rent your personal identification information to others. You are the customer, not the product.

4. Third-Party Service Providers

To operate our enterprise-grade infrastructure, we utilize trusted third-party processors:

• Netlify: For secure hosting and form submission handling.
• ConvertKit (Kit): For email marketing automation and subscriber management.
• Google (Analytics & Sheets): For data aggregation and traffic analysis.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

6. Your Legal Rights (GDPR & CCPA)

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data ("Right to be Forgotten").
• Object to processing of your personal data.